A Veteran’s Day Salute to an Airedale War Hero

November 11th, 2009 by Robin

Since today is Veteran’s Day, it is a good time to pay homage to our four-footed war heroes as well as our human ones. As an Airedale Terrier lover, I have witnessed firsthand the breed’s unwavering loyalty, perseverance and seeming imperviousness to pain. These personality traits are why in the first World War, the Airedale was used extensively by the Red Cross to find wounded on the battlefield and by army platoons to carry messages between command posts and the troops in the trenches.

One of these war heroes was an Airedale rescue named Jack who came from the Dogs Home Battersea, which began in 1860 as the Temporary Home for Lost and Starving Dogs in North London. Jack was sent to France as a messenger and guard. There was a big push on and things went badly against the British battalion where Jack was posted. The enemy’s unrelenting barrage cut off every line of communication with headquarters, four miles behind the lines. The entire battalion was certain to be wiped out unless reinforcements could be secured from headquarters. Still no man could make his way through the onslaught that surrounded them.

Jack was their only chance. A message asking command to send reinforcements was slipped into the leather pouch attached to the dog’s collar. Then with a pat on his head, he was told simply, “Goodbye Jack. Go back, boy.” As the battalion watched, Jack slipped quietly away, keeping close to the ground and taking advantage of whatever cover there was, as he had been trained to do. The bombardment continued, and a piece of shrapnel smashed the dog’s lower jaw, but he carried on. Another missile tore open his tough, black and tan coat from shoulder to haunch, but he persevered, slipping from shell-crater to trench. With his forepaw shattered, Jack had to drag his wounded body along the ground for the last three kilometres, but he delivered his message. Assured that he had done his duty, he died at the recipient’s feet.

Jack is credited with saving an entire platoon from destruction and is memorialized in the British War Museum. There are many great stories of great four-footed war heroes. What’s yours?

Another Great Holiday Gift Idea to Benefit Airedale Rescue!

November 9th, 2009 by Robin

We connected with a Twitter friend (@christinebvotel) who has another holiday gift idea that will benefit Airedale Rescue of Western NY, a regional affiliate ATCA’s Rescue & Adoption Committee. It’s a 2010 Daily Planner which features photos of some of the most adorable Airedale puppies and stately Airedale adults.  The spiral bound planner is just $20 and 100% of the proceeds support the regional Airedale rescue group.   Check it out at their blog.

Life to the Max Pose of the Week: Life to the Max Gift Packs Are Here!

November 4th, 2009 by Robin

Introducing the Life to the Max Gift Packs!  Look what we have in store for the holidays …

The contents include our award-winning book, four Live Life to the Max red and yellow balloons, a Live Life to the Max pet bandana …

… a set of 12 Life to the Max postcards, based on 12 of the Maxims from our book …

… a recipe card for Max’s Ah-MMM Morsels with dog bone cookie cutter …

… and a Live Life to the Max pewter pet with a Life to the Max bookmark.

It all comes ready to give in a paw print box with a red bow and yellow crinkle packing for just $37.50, plus shipping and handling.  This is great gift for the whole family and it has been dog-tested and dog-approved by our in-house experts.

Give a great gift this holiday season and remember when you buy on our site, 25% goes to animal rescue! Check it all out in Max’s store.